From Screens to Showrooms. EverKitchen’s 2× Showroom Expansion Story
Company Background
EverKitchen Design Sdn Bhd, located in Petaling Jaya, Selangor, specialises in kitchen cabinets. As an emerging kitchen cabinet design company, they are on the path to becoming a pioneer in Malaysia.
Company Background
EverKitchen Design Sdn Bhd, located in Petaling Jaya, Selangor, specialises in kitchen cabinets. As an emerging kitchen cabinet design company, they are on the path to becoming a pioneer in Malaysia.
The Challenge
Everkitchen is a kitchen solutions brand specialising in customised kitchen designs for residential homeowners. Operating in a highly visual and competitive market, the brand relies heavily on digital platforms to showcase its design expertise and completed projects.
Their biggest challenge is generating consistent quality leads, while at the same time maintaining strong brand visibility and engagement across social media platforms. The brand requires regular video content to effectively communicate its craftsmanship, design details, and project outcomes, but inconsistent video production limits its ability to attract and convert potential customers. In addition, managing social media consistently and strategically remains a challenge, impacting audience reach, engagement, and enquiry generation.
Everkitchen struggling to generate quality leads, necessitates consistent video production and effective social media management.
Our Approach
We utilised targeted Meta Performance Marketing and strategic Google Search Campaigns, complemented by engaging visual content, to attract and convert high-quality leads. By combining data-driven advertising with compelling project showcases, our campaigns help Everkitchen reach the right audience, increase enquiries, and strengthen brand visibility.
Our Approach
We utilised targeted Meta Performance Marketing and strategic Google Search Campaigns, complemented by engaging visual content, to attract and convert high-quality leads. By combining data-driven advertising with compelling project showcases, our campaigns help Everkitchen reach the right audience, increase enquiries, and strengthen brand visibility.
Our Strategy
Meta Ads
Two funnels: WhatsApp messaging & lead generation campaigns, targeted by audience personas, with retargeting using VP master lists and lookalike audiences to capture qualified leads.
Google SEM
#1 top impression share in Malaysia’s custom cabinet market since 2023, using Responsive Search Ads (RSA) during peak seasons to drive high-intent traffic.
Google PMAX
Reaches audiences across Google Display, YouTube, Gmail, and Discovery to expand brand awareness and complement SEM campaigns for conversions.
Xiao Hong Shu Ads
We manage KOC sourcing & negotiations, coordinating closely with influencers to ensure content aligns with brand’s vision. Alongside we run ad campaigns, which have achieved the highest ROAS across all channels.
Video Production
Our team produces 8 videos every month, covering the entire process from storyboard planning to shooting and editing, showcasing Everkitchen’s projects, craftsmanship, and design expertise.
Google SEO + AI SEO
Organic Google traffic is optimised and amplified with AI-driven SEO strategies using generative platforms like ChatGPT and Gemini, boosting reach and engagement.
Our Strategy
Meta Ads
Two funnels: WhatsApp messaging & lead generation campaigns, targeted by audience personas, with retargeting using VP master lists and lookalike audiences to capture qualified leads.
Google SEM
#1 top impression share in Malaysia’s custom cabinet market since 2023, using Responsive Search Ads (RSA) during peak seasons to drive high-intent traffic.
Google PMAX
Reaches audiences across Google Display, YouTube, Gmail, and Discovery to expand brand awareness and complement SEM campaigns for conversions.
Xiao Hong Shu Ads
We manage KOC sourcing & negotiations, coordinating closely with influencers to ensure content aligns with brand’s vision. Alongside we run ad campaigns, which have achieved the highest ROAS across all channels.
Video Production
Our team produces 8 videos every month, covering the entire process from storyboard planning to shooting and editing, showcasing Everkitchen’s projects, craftsmanship, and design expertise.
Google SEO + AI SEO
Organic Google traffic is optimised and amplified with AI-driven SEO strategies using generative platforms like ChatGPT and Gemini, boosting reach and engagement.
The Result
Google SEM
Top #1 Search Impression Share in Malaysia’s custom cabinet market since 2023
Meta Ads
Averaging 35 leads generated per day with RM25 cost per lead, reducing CPL by 65%
Google SEM
Top #1 Search Impression Share in Malaysia’s custom cabinet market since 2023
Meta Ads
Averaging 35 leads generated per day with RM25 cost per lead, reducing CPL by 65%
Xiao Hong Shu Marketing
Consistently strong post engagement, averaging 500 likes, 400 saves, and 200 shares per post.
Short Video Production
Client Testimonial
