Marvant Helps BINA Pasifik Generate RM4.8M Sales Through Digital Marketing
BINA Pasifik, one of Malaysia’s leading roofing contractors and building leakage repair specialists, has been helping homeowners and commercial clients solve tough roofing and waterproofing problems for over 31 years. With 4,100+ clients served and a national record for the highest rooftop installation at TRX Tower, their expertise is unquestionable but reaching new clients online was still a challenge.
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Challenges: Growing Online in a Traditional Industry
Despite their strong reputation, BINA Pasifik faced:
Limited online visibility for roofing and waterproofing services
Heavy reliance on referrals and offline leads
Difficulty reaching homeowners, commercial property managers, and facility owners
Objectives: Lead Generation and Brand Awareness
Generate high-quality leads consistently
Strengthen brand awareness nationwide
Build a scalable digital marketing system
Our Strategy: Multi-Channel Digital Marketing
- Meta Ads (Facebook & Instagram)
Targeted homeowners, commercial clients, and JMB/MC committees
Highlighted 31 years of experience and 4,100+ satisfied clients
Real-life examples of roof leaks and repairs
Whatsapp messaging/Instant Lead Forms to capture inquiries easily
2. Google SEM (Search Ads)
Targeted high-intent keywords: “roof leak repair Malaysia”, “waterproofing contractor Malaysia”
Captured urgent repair searches
Remarketing to website visitors to boost conversion
Educational posts on roof leaks, waterproofing, and maintenance tips
Built brand authority and organic search visibility
Increased trust among homeowners and property managers
Results: High ROI and Revenue Growth
Average Cost Per Lead: RM12
Monthly Sales Generated: RM400,000+
2024 Projected Revenue: RM4.8 million
Stronger online visibility and brand recognition nationwide
Conclusion
BINA Pasifik’s story proves that even traditional roofing and building leakage repair companies in Malaysia can thrive online. With Meta Ads, Google SEM, and XHS organic content, they built a sustainable lead generation system and scaled revenue significantly.