Why Innovation Matters More Than Experience in Digital Marketing
In digital marketing, people often highlight “10 years of experience” as a badge of credibility. But the reality is, this industry has changed more in the last 12 months than it did in the previous decade. New platforms emerge, algorithms shift overnight, and consumer behaviour evolves faster than most traditional marketing playbooks can adapt.
Experience alone no longer guarantees results; adaptability does.
At Marvant, we believe innovation matters more than longevity. Not because experience is irrelevant, but because experience without evolution quickly becomes outdated.
What worked last year, or even last quarter, may no longer perform today. The brands that win are the ones willing to test, learn, and optimise continuously, guided by real-time data, not past assumptions.
In a digital landscape that never stands still, innovation isn’t optional; it’s the difference between brands that grow and brands that fall behind.
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How Marvant Applies Innovation in Practice
At Marvant, innovation isn’t about chasing trends, it’s about building systems that evolve with data. Our approach is grounded in continuous testing, performance analysis, and real-world impact.
We apply innovation through:
Testing new platforms and channels to identify scalable opportunities early
Optimising creatives based on performance signals, not assumptions
Refining targeting strategies as consumer behaviour and intent shift
Linking marketing performance directly to sales outcomes, ensuring results go beyond visibility to measurable revenue
This allows us to move faster than traditional agencies, adapt smarter than rigid teams, and deliver strategies that are built for today’s digital reality
What We Innovate On?
Our innovation focuses on three core areas:
How platforms evolve — new ad formats, algorithms, and ecosystems
How audiences behave — attention patterns, intent signals, and content consumption
How performance converts into revenue — ensuring marketing drives real business outcomes
Below are a few examples of how this philosophy translates into results.
Case Study 1: Everkitchen Design
Rather than relying on a single channel or static funnel, we continuously tested new platforms, ad formats, and funnel structures.
When Performance Max was still in beta, we tested it alongside high-intent search, social, XiaoHongShu ads, and AI-driven SEO initiatives. Over time, Performance Max emerged as one of the most cost-efficient lead drivers across channels.
Instead of optimising purely for lead volume, we focused on lead quality and post-lead behaviour.
Our approach prioritised:
High-intent search and social campaigns
Funnel optimisation beyond form fills
Continuous refinement based on conversion outcomes
As a result, we improved efficiency while scaling impact:
Cost per message reduced by 65%
Averaged 35 leads per day at ~RM25 CPL
Monthly lead conversion value of RM300,000 – RM500,000
By focusing on what happens after the lead, we helped Everkitchen turn marketing performance into measurable revenue.
Case Study 2: Korea Wallpaper
Instead of defaulting to Facebook and Instagram, we shifted the strategy toward platform-native behaviour on TikTok and creator-led channels.
The focus wasn’t just reach — it was how users actually discover, engage, and convert on TikTok.
We developed campaigns that emphasised:
- Visually engaging short-form videos
Clear redemption mechanics and messaging automation
Creator-led formats aligned with TikTok browsing behaviour
Results:
Over 1,200 redemptions within 3 months
Cost per redemption reduced from RM50 to RM6
Follower growth from 90+ to 26,000
Videos achieving 1 million views
By aligning strategy with real user behaviour, we scaled both reach and results — without inflating costs.
Case Study 3: BINA Pasifik
BINA Pasifik had been running Facebook and Instagram campaigns for years and had reached a saturation point.
Instead of pushing harder on the same channels, we restructured the media mix based on audience segmentation and platform behaviour.
Our strategy introuduced:
- TikTok to engage the Malay market with discovery-driven content
- XiaoHongShu to reach the Chinese market through inspiration-led formats
- Google Ads to capture high-intent demand
This allowed BINA Pasifik to scale with confidence:
Average CPL maintained at RM12
Monthly ad spend of RM20,000 generated RM400,000+ in sales
Total sales of RM4.8 million achieved in the 2024 financial year
By diversifying platforms and aligning content with audience behaviour, we unlocked new growth pockets beyond saturated channels.
Conslusion
Experience gives context.
Innovation drives results.
In digital marketing, the most valuable agencies aren’t the ones with the longest timelines, they’re the ones with the fastest learning loops.
At Marvant, we don’t rely on outdated formulas or fixed assumptions. We build strategies that evolve with data, platforms, and consumer behaviour — because in a world that never stops changing, neither should your marketing.
Ready to Explore With Marvant?
If you’re looking to grow your brand with a performance-driven digital strategy, Marvant is here to help. Let’s explore how we can turn your goals into measurable results.
👉🏻 Learn more about our services here
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