Turning Brand Presence Into Enquiries: Goodrich Global’s 48% Growth in B2B Demand
Company Background
Headquartered in Singapore, Goodrich Global is one of Southeast Asia’s foremost suppliers of premium wallcoverings, fabrics, carpets, and flooring solutions. The brand has been involved in notable hospitality and commercial projects across the region, including Dusit Laguna Singapore, and is widely recognised for delivering high-quality interior finishes for luxury spaces.
Headquartered in Singapore, Goodrich Global is one of Southeast Asia’s foremost suppliers of premium wallcoverings, fabrics, carpets, and flooring solutions. The brand has been involved in notable hospitality and commercial projects across the region, including Dusit Laguna Singapore, and is widely recognised for delivering high-quality interior finishes for luxury spaces.
The Challenge
Operating in a competitive B2B interior finishes market, Goodrich Global needed to strengthen brand visibility and relevance among architects, designers, and professional decision-makers. While the brand had strong product credentials and a premium showroom presence, attracting consistent, qualified walk-in traffic and generating meaningful enquiries from ID firms required a more strategic digital approach.
Our Approach
We focused on WhatsApp messaging and lead generation campaigns to turn digital interest into direct, high-intent conversations. By targeting B2B industries, we structured campaigns that encouraged immediate enquiries and showroom visits. WhatsApp served as the primary conversion channel, allowing Goodrich Global to engage prospects efficiently.
Our Approach
We focused on WhatsApp messaging and lead generation campaigns to turn digital interest into direct, high-intent conversations. By targeting B2B industries, we structured campaigns that encouraged immediate enquiries and showroom visits. WhatsApp served as the primary conversion channel, allowing Goodrich Global to engage prospects efficiently.
Our Strategy
Meta Ads
Two funnels: WhatsApp messaging & lead generation campaigns, targeted by audience personas, with retargeting using VP master lists and lookalike audiences to capture qualified leads.
Social Media Management
Consistent content positioning and optimisation to strengthen brand presence, improve engagement, and reinforce Goodrich Global’s authority in premium interior finishes.
Video Production
We support GoodRich with 4 monthly video productions, managing the full creative and production workflow from ideation and shooting to editing while showcasing their professional.
Our Strategy
Meta Ads
Two funnels: WhatsApp messaging & lead generation campaigns, targeted by audience personas, with retargeting using VP master lists and lookalike audiences to capture qualified leads.
Social Media Management
Consistent content positioning and optimisation to strengthen brand presence, improve engagement, and reinforce Goodrich Global’s authority in premium interior finishes.
Video Production
We support GoodRich with 4 monthly video productions, managing the full creative and production workflow from ideation and shooting to editing while showcasing their professional.
The Result
Meta Ads
Meta Ads delivering low cost enquiries and a 48% increase in walk-in enquiries.
The Result
Meta Ads
Meta Ads delivering low cost enquiries brand a 48% increase in walk-in enquiries.