Achieving 20x ROAS for BINA Pasifik Through Performance-Driven Strategy
Company Background
BINA Pasifik is Malaysia’s second largest specialist in building leakage solutions and roofing systems, offering a proprietary problem-solving approach for complex structural and waterproofing challenges. It also holds a Malaysia Book of Records title for the highest rooftop installation at TRX Tower, reinforcing its technical credibility and large scale project capability.
BINA Pasifik is Malaysia’s second largest specialist in building leakage solutions and roofing systems, offering a proprietary problem-solving approach for complex structural and waterproofing challenges. It also holds a Malaysia Book of Records title for the highest rooftop installation at TRX Tower, reinforcing its technical credibility and large scale project capability.
Sales Generated
The Challenge
Operating in Malaysia’s highly competitive roofing and building services market, BINA Pasifik faced challenges in consistently generating high quality leads. Despite proven technical expertise, they needed a performance-driven system that could deliver predictable lead volume, control acquisition costs, and convert enquiries
Our Approach
We focused on building a scalable, multi-channel lead generation engine designed to capture demand across every major digital touchpoint. By aligning paid media, search intent, and social discovery platforms, we ensured BINA Pasifik reached prospects at different stages of the decision journey from problem awareness to active service enquiries while maintaining strict control over cost per lead and sales efficiency.
Our Approach
We focused on building a scalable, multi-channel lead generation engine designed to capture demand across every major digital touchpoint. By aligning paid media, search intent, and social discovery platforms, we ensured BINA Pasifik reached prospects at different stages of the decision journey while maintaining strict control over cost per lead and sales efficiency.
Our Strategy
Meta Ads
Two conversion funnels: WhatsApp messaging and lead generation funnels optimised with retargeting and lookalike audiences, maintaining an average CPL of RM12 at scale.
Google SEM
High-intent roofing and leakage keywords capturing ready to convert users, supporting RM400K+ in monthly sales across Malaysia.
TikTok Marketing
Short-form videos designed to increase visibility among Malay audiences, build brand awareness, and drive discovery through TikTok’s native algorithm.
Xiao Hong Shu Marketing
Organic research-driven content strengthening credibility and assisting homeowner consideration across platforms.
Short Video Production
Monthly short-form video production, where we produce 2 ad-focused videos per month to support Meta & TikTok campaigns.
Graphic Design Editing
Delivering 6 campaign-ready posters per month, adapted and published across different social media channels to reinforce brand consistency & visibility.
Meta Ads
Two conversion funnels: WhatsApp messaging and lead generation funnels optimised with retargeting and lookalike audiences, maintaining an average CPL of RM12 at scale.
Google SEM
High-intent roofing and leakage keywords capturing ready to convert users, supporting RM400K+ in monthly sales across Malaysia.
TikTok Marketing
Short-form videos designed to increase visibility among Malay audiences, build brand awareness, and drive discovery through TikTok’s native algorithm.
Xiao Hong Shu Marketing
Organic research-driven content strengthening credibility and assisting homeowner consideration across platforms.
Short Video Production
Monthly short-form video production, where we produce 2 ad-focused videos per month to support Meta and Google conversion campaigns, driving qualified enquiries through performance-led distribution.
Graphic Design Editing
Delivering 6 campaign-ready posters per month, adapted and published across different social media channels to reinforce brand consistency, visibility, and conversion support.
The Result
Google SEM
Ranked in the Top 1 for Search Impression Share in Malaysia’s roofing and building industries
Meta Ads
Meta Ads generating 700+ enquiries
at an average RM12–RM13 CPL
Google SEM
Ranked in the Top 1 for Search Impression Share in Malaysia’s
roofing and building industries
Meta Ads
Meta Ads generating 700+ enquiries at an average RM12–RM13 CPL
Xiao Hong Shu Marketing
