From Premium Positioning to RM150K Renovation Wins in the First Month
Company Background
Nicestyle Refurbishment, headquartered in Kuala Lumpur, specialises in interior design, space planning, and custom furniture for both residential and commercial spaces. With nearly two decades of experience, Nicestyle positions itself as a premium interior solutions provider, focused on transforming spaces through innovation.
Company Background
Nicestyle Refurbishment, headquartered in Kuala Lumpur, specialises in interior design, space planning, and custom furniture for both residential and commercial spaces. With nearly two decades of experience, Nicestyle positions itself as a premium interior solutions provider, focused on transforming spaces through innovation.
The Challenge
Nicestyle operates in a highly competitive Kuala Lumpur interior design market, where many firms compete aggressively on price and promotions. The challenge was to stand out as a premium provider, attract high quality renovation leads, and convert digital enquiries into serious, high value projects without diluting brand positioning.
Our Approach
We aligned performance marketing with Nicestyle’s premium brand positioning. Instead of chasing volume alone, campaigns were structured to attract intent-driven prospects, supported by strong visuals and clear messaging from enquiry to consultation. This ensured lead quality remained high while improving conversion efficiency.
Our Approach
We aligned performance marketing with Nicestyle’s premium brand positioning. Instead of chasing volume alone, campaigns were structured to attract intent-driven prospects, supported by strong visuals and clear messaging from enquiry to consultation. This ensured lead quality remained high while improving conversion efficiency.
Our Strategy
Meta Performance Marketing
Two funnels: WhatsApp messaging & lead generation campaigns, targeted by audience personas, with retargeting using VP master lists and lookalike audiences to capture qualified leads.
Google Search Engine Marketing (SEM)
High-intent search campaigns capturing prospects actively looking for interior design and renovation services in Kuala Lumpur.
Social Media Management
Managed Nicestyle’s social media as a digital portfolio helping audiences quickly understand what Nicestyle does best and building trust before enquiries.
Short Video Production
We produced high-quality video content designed specifically for advertising highlighting design quality, completed projects, and visual impact to drive stronger engagement and conversions.
Website Development
We developed a conversion-focused website optimised for Google SEM, ensuring clear service positioning, strong credibility signals, and an enquiry to consultation.
Our Strategy
Meta Performance Marketing
Two funnels: WhatsApp messaging & lead generation campaigns, targeted by audience personas, with retargeting using VP master lists and lookalike audiences to capture qualified leads.
Google Search Engine Marketing (SEM)
High-intent search campaigns capturing prospects actively looking for interior design and renovation services in Kuala Lumpur.
Social Media Management
Managed Nicestyle’s social media as a digital portfolio helping audiences quickly understand what Nicestyle does best and building trust before enquiries.
Short Video Production
We produced high-quality video content designed specifically for advertising highlighting design quality, completed projects, and visual impact to drive stronger engagement and conversions.
Website Development
We developed a conversion-focused website optimised for Google SEM, ensuring clear service positioning, strong credibility signals, and an enquiry to consultation.
The Result
Google SEM
Ranked in the Top 7 for Search Impression Share in Malaysia’s interior design industries
Meta Ads
Generating 54 qualified leads at a controlled CPL of RM25.17 through Meta lead generation campaigns
Google Ads
Ranked in the Top 7 for Search Impression Share in
Malaysia’s interior design industries
Meta Ads
Generating 54 qualified leads at a controlled CPL of RM25.17 through Meta lead generation campaigns