Turning Parent Interest into Enquiries: 55+ Quality Leads per Day at RM21 CPL
Company Background
Kingsbee Preschool is an established early learning and enrichment provider with centres across Malaysia, specialising in programmes that strengthen cognitive development, communication skills, and early academic readiness in a fun, guided environment.
Company Background
Kingsbee Preschool is an established early learning and enrichment provider with centres across Malaysia, specialising in programmes that strengthen cognitive development, communication skills, and early academic readiness in a fun, guided environment.
The Challenge
Kingsbee Preschool operates in a highly competitive early childhood market, where enrichment centres, preschools, and tuition-based programmes compete for the same parent audience. The key challenge was to stand out, drive consistent enquiry volume, and maintain lead quality while improving cost efficiency.
Our Approach
We focused on outcome-driven Meta lead generation, using clear parent-facing messaging to highlight programme benefits and drive immediate enquiries. Campaigns were supported by consistent social content and optimised creatives, with continuous testing to improve efficiency and lead quality over time.
Our Approach
We focused on outcome-driven Meta lead generation, using clear parent-facing messaging to highlight programme benefits and drive immediate enquiries. Campaigns were supported by consistent social content and optimised creatives, with continuous testing to improve efficiency and lead quality over time.
Our Strategy
Meta Performance Marketing
Outcome-driven campaigns targeting parents with children aged 2–6 years old, built to generate consistent leads at RM21 CPL.
Social Media Management
Always-on content to build trust, reinforce programme value, and support conversion across the parent decision journey.
Graphic & Video Production
For key festive periods, we conduct on-site shoots at schools to highlight school’s strengths and learning environment in a engaging way.
Our Strategy
Meta Performance Marketing
Outcome-driven campaigns targeting parents with children aged 2–6 years old, built to generate consistent leads at RM21 CPL.
Social Media Management
Always-on content to build trust, reinforce programme value, and support conversion across the parent decision journey.
Graphic & Video Production
For key festive periods, we conduct on-site shoots at schools to highlight school’s strengths and learning environment in a engaging way.