From RM4 CPR to Increased Walk-In Enquiries for Kizsports & Gym
Company Background
Kidzsport & Gym is a leading children’s indoor play and enrichment centre with multiple branches across Malaysia. The brand offers safe, engaging, and development-focused play experiences designed to support children’s physical, social, and cognitive growth.
Company Background
Kidzsport & Gym is a leading children’s indoor play and enrichment centre with multiple branches across Malaysia. The brand offers safe, engaging, and development-focused play experiences designed to support children’s physical, social, and cognitive growth.
The Challenge
Many parents perceive indoor play centres as “just play”. The challenge was to shift perception helping parents understand that Kidzsports’ activities support motor skills, social interaction, and early development, while still appealing emotionally to families in a crowded content environment.
Our Approach
By using short-form, native TikTok content, we translated Kidzsport’s developmental benefits into simple, family-centric narratives that parents could easily understand and trust. Content was designed to feel authentic, not instructional, allowing learning outcomes to be absorbed naturally.
Our Approach
By using short-form, native TikTok content, we translated Kidzsport’s developmental benefits into simple, family-centric narratives that parents could easily understand and trust. Content was designed to feel authentic, not instructional, allowing learning outcomes to be absorbed naturally.
Our Strategy
TikTok Performance Marketing
Conversion-focused TikTok Ads optimised to reach Malay parents, achieving a cost per result of RM4 or below.
Social Media Management
Consistent organic content supporting paid campaigns, reinforcing trust, familiarity, and brand credibility.
Graphic & Video Production
We conduct on-site shooting physically to showcase special events and activities, capturing moments that spark interest.
Our Strategy
TikTok Performance Marketing
Conversion-focused TikTok Ads optimised to reach Malay parents, achieving a cost per result of RM4 or below.
Social Media Management
Consistent organic content supporting paid campaigns, reinforcing trust, familiarity, and brand credibility.
Graphic & Video Production
We conduct on-site shooting physically to showcase special events and activities, capturing moments that spark interest.
The Result
TikTok Ads
Delivered high messaging volume with
average CPR of around RM4
TikTok Ads
Delivered high messaging volume with average CPR of around RM4
Short Video Production
Graphic Design
