Driving Up to 35% Better Lead Quality for Stingray Month After Month
Company Background
Stingray Solutions Sdn. Bhd., better known as Stingray POS System, is a Malaysian software company established in 2019. The company specializes in providing Point-of-Sale (POS) systems and business management solutions for the food & beverage (F&B) and retail industries. Over the years, Stingray has served more than 600 businesses across Malaysia, offering both software and hardware solutions to help businesses streamline daily operations.
Stingray Solutions Sdn. Bhd., better known as Stingray POS System, is a Malaysian software company established in 2019. The company specializes in providing Point-of-Sale (POS) systems and business management solutions for the food & beverage (F&B) and retail industries. Over the years, Stingray has served more than 600 businesses across Malaysia, offering both software and hardware solutions to help businesses streamline daily operations.
The Challenge
Stingray faced challenges in increasing brand visibility and attracting qualified leads within the competitive POS market. Many businesses focused mainly on price comparison when selecting POS solutions, making it challenging to highlight Stingray’s value and differentiation.
Additionally, educating SMEs on the benefits of an integrated POS system and converting online interest into enquiries remained a key challenge, creating the need for a more strategic digital marketing approach.
Our Approach
We focused on Meta performance marketing to increase Stingray’s online visibility and reach relevant business owners, including F&B operators, retailers, and SMEs. Through targeted audience selection and engaging creatives, we showcased how Stingray’s POS solutions can help businesses improve efficiency, simplify daily operations, and manage their business more effectively.
With clear messaging and lead-focused campaigns, we aimed to educate potential customers, strengthen Stingray’s brand positioning, and turn online engagement into valuable business enquiries.
Our Approach
We focused on Meta performance marketing to increase Stingray’s online visibility and reach relevant business owners, including F&B operators, retailers, and SMEs. Through targeted audience selection and engaging creatives, we showcased how Stingray’s POS solutions can help businesses improve efficiency, simplify daily operations, and manage their business more effectively.
With clear messaging and lead-focused campaigns, we aimed to educate potential customers, strengthen Stingray’s brand positioning, and turn online engagement into valuable business enquiries.
Our Approach
We focused on Meta performance marketing to increase Stingray’s online visibility and reach relevant business owners, including F&B operators, retailers, and SMEs. Through targeted audience selection and engaging creatives, we showcased how Stingray’s POS solutions can help businesses improve efficiency, simplify daily operations, and manage their business more effectively.
With clear messaging and lead-focused campaigns, we aimed to educate potential customers, strengthen Stingray’s brand positioning, and turn online engagement into valuable business enquiries.
Our Strategy
Meta Performance Marketing
Two funnels: WhatsApp messaging and lead generation campaigns, targeted by
audience personas, with retargeting strategies designed to capture qualified leads and
increase walk-in enquiries.
Video Production
We produced 2 videos per month, covering the full process from storyboard planning, content writing, video shooting, to editing. Each video was created to highlight Stingray’s POS solutions, engage target audiences, and drive more enquiries through Meta Ads.
Our Strategy
Meta Performance Marketing
Two funnels: WhatsApp messaging and lead generation campaigns, targeted by audience personas, with retargeting strategies designed to capture qualified leads and increase walk-in enquiries.
Video Editing
We produced 2 videos per month, covering the full process from storyboard planning, content writing, video shooting, to editing. Each video was created to highlight Stingray’s POS solutions, engage target audiences, and drive more enquiries through Meta Ads.
The Result
Meta Ads
Leads increased by 75.9%, from 29 to 51, while CPL dropped by 89.8%, from RM38.06 to RM3.89.
The Result
Meta Ads
Leads increased by 75.9%, from 29 to 51, while CPL dropped by 89.8%, from RM38.06 to RM3.89.,
Meta Ads
Leads increased by 75.9%, from 29 to 51, while CPL dropped by 89.8%, from RM38.06 to RM3.89.
Short Video Production
Client Testimonial
