Korea Wallpaper
Turning Engagement into Demand for Korea Wallpaper: 1,200+ Redemptions and 26K Followers
Company Background
Founded in 2009, Korea Wallpaper has 5 galleries in Malaysia, Puchong, Klang, Johor Bahru, Kota Bharu, and Kuala Terengganu. The Puchong Gallery opened its doors to the public on 25 June 2011, unveiling thousands of eye-pleasing collections imported from South Korea.
Company Background
Founded in 2009, Korea Wallpaper has 5 galleries in Malaysia, Puchong, Klang, Johor Bahru, Kota Bharu, and Kuala Terengganu. The Puchong Gallery opened its doors to the public on 25 June 2011, unveiling thousands of eye-pleasing collections imported from South Korea.
The Challenge
The brand struggled to drive consistent traffic to their ongoing giveaway campaign, limiting participation and overall reach. As a sunset business with declining market demand, they also faced challenges in generating organic interest and growing their TikTok follower base, making it harder to sustain visibility and engagement on the platform.
The brand struggled to drive traffic to their giveaway campaign and grow TikTok followers, further challenged by declining market demand as a sunset business.
Our Approach
Meta & TikTok served as the demand engine, using giveaway-driven campaigns, striking visual content, and curated influencer partnerships to spark interest, drive traffic, and grow TikTok followers. Google SEM complemented this by capturing high-intent search demand, converting audience interest into qualified leads and translating visibility into tangible sales creating a balanced, high-impact growth ecosystem.
Our Approach
Meta & TikTok served as the demand engine, using giveaway-driven campaigns, striking visual content, and curated influencer partnerships to spark interest, drive traffic, and grow TikTok followers. Google SEM complemented this by capturing high-intent search demand, converting audience interest into qualified leads and translating visibility into tangible sales creating a balanced, high-impact growth ecosystem.
Our Strategy
Meta Ads
Ran post engagement campaigns to drive visibility for the follower giveaway, supported by messaging campaigns to convert interest into direct enquiries and leads.
Google SEM
Activated conversion-driven search campaigns, leveraging tactical Responsive Search Ads during peak periods to capture high-intent demand and convert searches into sales.
TikTok Ads
Executed follower-focused giveaway campaigns to accelerate audience growth and generate social momentum through native, high-engagement content.
Video Production
Our team produces 10 videos every month, covering the entire process from storyboard planning to shooting and editing, designed to maximise engagement, discoverability, and paid performance.
Graphic Design
Developed campaign-specific graphic visuals to support marketing initiatives across paid and owned channels, ensuring consistent branding and strong visual impact.
Influencer Marketing
Collaborated with relevant TikTok KOLs & affiliates to promote the wallpaper giveaway campaigns. Creator-led content helped extend reach, build trust through authentic recommendations.
Our Strategy
Meta Ads
Ran post engagement campaigns to drive visibility for the follower giveaway, supported by messaging campaigns to convert interest into direct enquiries and leads.
Google SEM
Activated conversion-driven search campaigns, leveraging tactical Responsive Search Ads during peak periods to capture high-intent demand and convert searches into sales.
TikTok Ads
Executed follower-focused giveaway campaigns to accelerate audience growth and generate social momentum through native, high-engagement content.
Video Production
Our team produces 10 videos every month, covering the entire process from storyboard planning to shooting and editing, designed to maximise engagement, discoverability, and paid performance.
Graphic Design
Developed campaign-specific graphic visuals to support marketing initiatives across paid and owned channels, ensuring consistent branding and strong visual impact.
Influencer Marketing
Collaborated with relevant TikTok KOLs & affiliates to promote the wallpaper giveaway campaigns. Creator-led content helped extend reach, build trust through authentic recommendations.
The Result
Google SEM
Averaging CPL RM19, reducing CPL by 30%
Meta Ads
Averaging 280 leads generated with RM13 cost per lead
Google SEM
Averaging CPL RM19, reducing CPL by 30%
Meta Ads
Averaging 280 leads generated with RM13 cost per lead
TikTok Marketing
Consistently strong post engagement, best performing post garnered 27k likes, 5.7k comments & 5.4k shares
Graphic Design
Client Testimonial
