If you run a home or decor brand in Petaling Jaya (PJ), you’ve probably seen wildly different agency quotes. Some start at a few thousand ringgit a month. Others look like a full salary (or two). The problem is you can’t judge the price without knowing what work is actually included.
This guide breaks down what it typically costs to hire a home & decor digital marketing agency in pj, what those budgets usually cover, and how to choose a level that matches your revenue goals and internal capacity.
The aim is simple: help you pay for outcomes (qualified leads, online sales, showroom visits), not for vague “marketing activity”.
- Expect RM3,000–RM25,000+/month depending on scope, channels, and how much strategy and tracking you need.
- The biggest cost driver is not ad spend—it’s the amount of hands-on execution and measurement required.
- Good pricing conversations start with your funnel: traffic source, offer, conversion rate, and how revenue will be tracked.
The typical monthly cost range in PJ (and what changes the price)
For most SMEs in PJ, a home & decor digital marketing agency will price services as a monthly retainer. One-off projects exist (like a website rebuild), but for lead generation and eCommerce growth, ongoing work is the norm.
Here are realistic ranges you’ll see in PJ for ongoing digital marketing support:
| Monthly retainer range (RM) | Best fit for | What’s typically included | What’s usually missing |
|---|---|---|---|
| 3,000–6,000 | Small brand testing one channel | Basic ad management for 1 platform (often Meta), simple monthly reporting | Deep creative testing, CRO, strong tracking, multi-channel coordination |
| 6,000–12,000 | Growing brand with clear offer | 1–2 channels (Meta + Google), landing page input, weekly optimisation, better reporting | Full-funnel creative system, advanced attribution, heavy content production |
| 12,000–25,000+ | Scaling brand, higher ad spend | Multi-channel (Meta/Google/TikTok), structured testing, funnel builds, tracking setup, more frequent reporting | Sometimes excludes photo/video production costs and web development |
These ranges assume you also pay ad spend separately (the money that goes to Meta, Google, or TikTok). Retainer is the agency’s fee for planning, building, managing, and improving campaigns.
What drives the price up (fast)
In home & decor, pricing rises mainly when the agency must do more than “run ads”. Common cost drivers include:
- Number of channels: Meta Ads (Facebook/Instagram) is one set of skills and workflows; Google Ads is another; TikTok adds a creative-heavy layer.
- Creative volume: Home & decor needs constant fresh visuals. If the agency is responsible for content production (shooting, editing, styling), costs jump.
- Funnel complexity: A simple “Shop Now” store is different from a renovation lead funnel with qualification, WhatsApp follow-up, and showroom appointments.
- Tracking requirements: Proper conversion tracking (knowing which ads drive sales/leads) takes time to set up and maintain, especially with iOS privacy limits.
What you should get at each budget level (home & decor-specific)
Home & decor has a few realities: long consideration cycles, high AOV (average order value) for some categories, and buyers who need trust before they commit. That means your agency should spend time on messaging, proof, and follow-up—not just targeting.
RM3,000–RM6,000/month: “single-channel validation”
This level is for proving demand or stabilising one channel. A good agency can run Meta lead ads for interior design consultations, or Meta conversion ads for smaller decor items.
What to watch: if your website is slow, your product pages are weak, or your WhatsApp response time is poor, this budget won’t fix those. You may get traffic and enquiries, but lead quality can be uneven.
RM6,000–RM12,000/month: “growth with basic systems”
This is the most common range for a serious home & decor brand in PJ. You should expect tighter campaign structure, clearer testing, and more practical feedback on what’s blocking conversions.
Example: Meta Ads drives inspiration traffic (before/after, room makeovers), Google Search captures high-intent terms (like “custom wardrobe PJ” or “curtains installation”), and both push to a landing page with a strong offer and proof.
RM12,000–RM25,000+/month: “scaling with measurement and creative”
This level makes sense when you’re spending more on ads and need predictable results. The agency should run a testing plan (new angles, new formats, new offers), manage multiple audiences, and improve the funnel based on data.
At this tier, you should also demand cleaner measurement: not just clicks and leads, but cost per qualified lead, appointment show-up rate, and revenue or pipeline value.
How agencies in PJ usually price (and what’s fair)
Most agencies use one of these models:
- Fixed retainer: A set monthly fee for a defined scope. Best when you want stable execution and clear deliverables.
- Retainer + performance fee: A base fee plus a bonus tied to results. This can work, but only if “results” are measurable and not easily gamed (for example, optimising for cheap leads that never convert).
- % of ad spend: A fee based on how much you spend on ads. This can be simple, but it can also misalign incentives if the agency gets paid more just by spending more.
A fair agreement is one where the scope matches the fee and the success metric matches your business model. For home & decor, “cost per lead” alone is rarely enough. You need at least one quality metric (qualified lead rate, appointment rate, or purchase rate).
Hidden costs to plan for (so the quote doesn’t surprise you later)
Even with a good home & decor digital marketing agency in pj, these costs often sit outside the retainer:
- Creative production: Product photography, lifestyle shoots, UGC-style videos, editing, motion graphics.
- Landing pages: A dedicated page for “Free site measurement” or “RM99 design consult” often converts better than sending traffic to a generic page. Building it may cost extra.
- Tracking tools: Call tracking, CRM integration, server-side tracking, or paid reporting dashboards.
- Website fixes: Speed, mobile UX, checkout issues, form errors. Ads can’t compensate for a broken buying experience.
If you want clean ROAS (return on ad spend) reporting, ask early what tracking is included and what “done” looks like. ROAS is simply revenue attributed to ads divided by ad spend—but it only matters if the tracking is trustworthy.
How to choose the right budget (a practical decision guide)
Pick your budget based on two things: how much you need the agency to own, and how expensive it is for you to be wrong.
If you have strong in-house creative and a decent website, you can spend less on management and more on media. If you don’t have those basics, paying for higher-level execution and tracking often saves money because you stop wasting spend on leaks in the funnel.
A simple way to decide:
- Choose RM3,000–RM6,000 if you’re validating one offer and can respond to leads fast.
- Choose RM6,000–RM12,000 if you want steady lead flow or eCommerce sales and need consistent optimisation.
- Choose RM12,000–RM25,000+ if you’re scaling, need multi-channel coverage, and want clearer revenue attribution.
Conclusion: pay for clarity, not activity
The “right” cost to hire a home & decor digital marketing agency in pj depends on what you need them to own: one channel, multi-channel growth, or full-funnel performance with solid tracking.
Before you accept a proposal, ask for three things: the exact scope (what they will do weekly), the measurement plan (how leads and revenue will be tracked), and the decision cadence (how often you review results and change direction).
If those are clear, the fee becomes easier to judge—because you’re buying a path to revenue, not a bundle of tasks.
Frequently Asked Questions
For ongoing ad management, RM3,000–RM6,000 per month is a common starting point in PJ for one channel, assuming creative assets and website basics are already in place.
Usually no. The retainer pays the agency for strategy, setup, and optimisation, while ad spend is paid directly to Meta, Google, or TikTok based on your campaign budget.
It depends on your margins and conversion rate, but many brands start with a test budget that is at least similar to the retainer so there is enough data to optimise without waiting months.
Because performance depends heavily on creative freshness, trust-building content, and longer consideration cycles, which require more testing, better follow-up, and stronger tracking than simple impulse-buy products.
Ask for cost per lead or cost per purchase, lead quality indicators, conversion rate on the landing page or store, and a clear view of ROAS or revenue influenced by ads based on the tracking setup.
