CARVO’s Digital Growth: 52.6% More Leads at 25.1% Lower CPL
Company Background
Carvo Malaysia is an automotive accessories company dedicated to enhancing the driving experience through a wide range of quality car products and solutions. The company offers accessories designed to improve vehicle comfort, functionality, safety, and style, catering to the needs of modern car owners. With a focus on quality products, reliable service, and customer satisfaction, Carvo Malaysia strives to provide practical and innovative automotive solutions that help customers personalize and maintain their vehicles.
Carvo Malaysia is an automotive accessories company dedicated to enhancing the driving experience through a wide range of quality car products and solutions. The company offers accessories designed to improve vehicle comfort, functionality, safety, and style, catering to the needs of modern car owners. With a focus on quality products, reliable service, and customer satisfaction, Carvo Malaysia strives to provide practical and innovative automotive solutions that help customers personalize and maintain their vehicles.
The Challenge
Carvo faced challenges in increasing brand exposure and reaching the right target audience effectively. Their marketing direction lacked precision, with limited market data and strategic insights to guide advertising decisions. This made it challenging to identify the most suitable audience segments, optimize campaign performance, and maximize the impact of their digital marketing efforts.
Our Approach
We focused on Meta performance marketing to increase Carvo’s online visibility and reach potential customers interested in automotive accessories and vehicle enhancement solutions. Through engaging carousel designs and monthly video creatives, we showcased Carvo’s products, features, and benefits to attract audience attention and strengthen brand awareness.
With targeted audience strategies and consistent content creation, we helped improve customer engagement and build stronger connections with potential customers.
Our Approach
We focused on Meta performance marketing to increase Carvo’s online visibility and reach potential customers interested in automotive accessories and vehicle enhancement solutions. Through engaging carousel designs and monthly video creatives, we showcased Carvo’s products, features, and benefits to attract audience attention and strengthen brand awareness.
With targeted audience strategies and consistent content creation, we helped improve customer engagement and build stronger connections with potential customers.
Our Approach
We focused on Meta performance marketing to increase Carvo’s online visibility and reach potential customers who are interested in automotive accessories and vehicle enhancement solutions. Through a combination of engaging carousel designs and video creatives produced monthly, we showcased Carvo’s products, features, and benefits to capture audience attention and build stronger brand awareness.
With targeted audience strategies and consistent content creation, we aimed to improve customer engagement, strengthen Carvo’s brand presence, and generate more opportunities by connecting with users who are actively interested in automotive solutions.
Our Strategy
Meta Performance Marketing
Focused on WhatsApp engagement campaigns to reach potential car owners interested in automotive services and car window tinting solutions, maintaining 100+ monthly leads through targeted audience strategies and driving more customer enquiries.
Graphic & Video Production
We produced 2 videos and 2 carousel creatives per month, covering content planning, copywriting, design, shooting, and editing. Each creative focused on showcasing Carvo’s window tinting services and automotive solutions.
Our Strategy
Meta Performance Marketing
Focused on WhatsApp engagement campaigns targeting relevant customer segments, with audience targeting strategies designed to reach potential car owners interested in window tinting and automotive enhancement services, driving more enquiries and customer conversations.
Graphic & Video Editing
We produced 2 videos and 2 carousel creatives per month, covering content planning, copywriting, design, shooting, and editing. Each creative focused on showcasing Carvo’s window tinting services and automotive solutions.
The Result
Meta Ads
Leads increased by 52.6%, from 95 to 145, while CPL dropped by 25.1%, from RM20.06 to RM15.03.
The Result
Meta Ads
Leads increased by 52.6%, from 95 to 145, while CPL dropped by 25.1%, from RM20.06 to RM15.03.
Short Video Production
Graphic Design
