Capturing Malaysia’s Designer Furniture Market Through Search & Social Marketing
Company Background
More Design is Malaysia’s pioneering designer furniture introducer, marking a significant presence as the top retail furniture shop in Malaysia.With four retail locations, their latest branch has been unveiled at Pavilion Bukit Jalil.
Company Background
More Design is Malaysia’s pioneering designer furniture introducer, marking a significant presence as the top retail furniture shop in Malaysia.With four retail locations, their latest branch has been unveiled at Pavilion Bukit Jalil.
The Challenge
Despite being a leading designer furniture retailer in Malaysia, More Design faced intense competition in the premium furniture space.
The key challenges included:
High competition in the premium furniture market, making it difficult to stand out against established and aggressive competitors.
Limited visibility on high-intent search terms, resulting in missed opportunities to capture ready-to-buy customers.
Inefficient traffic acquisition, where impressions and clicks did not consistently convert into quality leads or sales.
New outlet launch pressure, requiring immediate demand generation and strong impression share to support store performance.
Despite being a top designer furniture retailer in Malaysia, More Design faced stiff competition, low search visibility, and pressure to drive immediate sales for their new Pavilion Bukit Jalil outlet.
Our Approach
We implemented targeted Google SEM campaigns combined with strategic keyword optimization, focusing on high-intent search terms and competitor targeting to drive quality leads, increase store visibility, and boost sales performance for More Design’s retail outlets, including the newly launched Pavilion Bukit Jalil branch.
Our Approach
We implemented targeted Google SEM campaigns combined with strategic keyword optimization, focusing on high-intent search terms and competitor targeting to drive quality leads, increase store visibility, and boost sales performance for More Design’s retail outlets, including the newly launched Pavilion Bukit Jalil branch.
Our Strategy
Google SEM
We amplified high-performing SKUs with precision Google SEM, captured local shoppers via Maps, and launched tactical RSAs during promos, turning searches into real store traffic.
Xiao Hong Shu KOC
We manage KOC sourcing and negotiations, collaborating closely with influencers to ensure their content authentically reflects and enhances the brand’s vision.
Video Production
Our team creates 4 videos each month, handling everything from storyboard planning to filming and editing, highlighting More Design’s projects, craftsmanship, and design expertise.
Our Strategy
Google SEM
We amplified high-performing SKUs with precision Google SEM, captured local shoppers via Maps, and launched tactical RSAs during promos, turning searches into real store traffic.
Xiao Hong Shu KOC
We manage KOC sourcing and negotiations, collaborating closely with influencers to ensure their content authentically reflects and enhances the brand’s vision.
Video Production
Our team creates 4 videos each month, handling everything from storyboard planning to filming and editing, highlighting More Design’s projects, craftsmanship, and design expertise.
The Result
Google SEM
Ranked in the Top 10 for Search Impression Share in Malaysia’s loose furniture category
Xiao Hong Shu Marketing
Consistently strong post engagement, averaging 500 likes, 400 saves, and 25 comments per post.