Turning Products Into Demand: How New GS Accessories Generated 200+ Leads Monthly
Company Background
New GS Accessories Sdn Bhd is a leading tyre and auto accessories centre based in Petaling Jaya, offering a comprehensive range of premium tyres, TPMS solutions, and professional automotive services.
With a strong focus on quality and safety, New GS enhances every customer’s driving experience through trusted brands and expert installation.
New GS Accessories Sdn Bhd is a leading tyre and auto accessories centre based in Petaling Jaya, offering a comprehensive range of premium tyres, TPMS solutions, and professional automotive services.
With a strong focus on quality and safety, New GS enhances every customer’s driving experience through trusted brands and expert installation.
The Challenge
New GS Accessories faced difficulties driving demand for its premium offerings. Many customers tended to prioritise cheaper tyre alternatives, often overlooking the long-term safety, performance, and value provided by premium tyres.
At the same time, a large portion of drivers particularly female drivers were unfamiliar with TPMS (Tyre Pressure Monitoring System) and its critical role in improving road safety and vehicle performance. These factors made it challenging to clearly communicate the value of New GS’s premium products and convert awareness into demand through digital advertising.
Our Approach
We focused on Meta performance marketing to educate audiences while strengthening brand positioning and purchase intent.
By using relatable messaging, we highlighted why TPMS matters for everyday driving, particularly for female drivers. Campaigns emphasised Pirelli’s credibility as the official tyre partner of Ferrari. High-impact visuals and short-form videos were optimised for Meta platforms to maximise engagement and drive conversions.
Our Approach
We focused on Meta performance marketing to educate audiences while strengthening brand positioning and purchase intent.
By using relatable messaging, we highlighted why TPMS matters for everyday driving, particularly for female drivers. Campaigns emphasised Pirelli’s credibility as the official tyre partner of Ferrari. High-impact visuals and short-form videos were optimised for Meta platforms to maximise engagement and drive conversions.
Our Approach
We focused on Meta performance marketing to educate audiences while strengthening brand positioning and purchase intent.
By using relatable messaging, we highlighted why TPMS matters for everyday driving, particularly for female drivers. Campaigns emphasised Pirelli’s credibility as the official tyre partner of Ferrari. High-impact visuals and short-form videos were optimised for Meta platforms to maximise engagement and drive conversions.
Our Strategy
Meta Performance Marketing
Two funnels: WhatsApp messaging and lead generation campaigns, targeted by
audience personas, with retargeting strategies designed to capture qualified leads and
increase walk-in enquiries.
Graphic & Video Editing
We created engaging, performance-driven visuals and videos for New GS Accessories to highlight premium products, and drive higher engagement and conversions.
Our Strategy
Meta Performance Marketing
Two funnels: WhatsApp messaging and lead generation campaigns, targeted by audience personas, with retargeting strategies designed to capture qualified leads and increase walk-in enquiries.
Graphic & Video Editing
We created engaging, performance-driven visuals and videos for New GS Accessories to highlight premium products, and drive higher engagement and conversions.
The Result
Meta Ads
Achieved an average CPR of RM4, delivering high-quality enquiries at scale
The Result
Meta Ads
Achieved an average CPR of RM4, delivering high-quality enquiries at scale
Graphic Design
