The Secret Behind More Design’s Market Penetration in Malaysia
In Malaysia’s competitive furniture market, More Design stands out as a pioneer in designer furniture retail. With four retail outlets, including the latest branch at Pavilion Bukit Jalil, they have built a reputation for quality, style, and innovation.
But the real secret behind More Design’s success? Strategic, performance-driven digital marketing led by Marvant, a marketing agency specializing in home & decor brands. By leveraging Google SEM, XHS marketing, and KOC collaborations, More Design successfully increased sales volume and strengthened market penetration across Malaysia.
Table of Contents
Challenges
Before partnering with Marvant, More Design faced several challenges:
Highly Competitive Market: The Malaysian furniture retail industry is crowded with local and international brands.
Targeting High-Quality Leads: Driving both online and in-store sales required reaching buyers ready to purchase.
Expanding Brand Awareness: The new Pavilion Bukit Jalil branch needed local visibility.
Maximizing ROI: Marketing efforts needed measurable results to justify investment.
These challenges required a data-driven, multi-channel marketing approach that could deliver measurable impact.
Marvant’s Marketing Strategy
Marvant, with its specialization in home & decor marketing, designed a strategy to drive both sales and market penetration.
1. Google SEM
Search Engine Marketing (SEM) was the foundation of the strategy:
Targeted SEM Campaigns: Ads targeted high-intent furniture buyers searching for designer and loose furniture in Malaysia.
Keyword Optimization: Optimized for terms like “designer furniture Malaysia,” “loose furniture PJ,” and “furniture retailer Malaysia.”
Location-Based Targeting: Ads focused on key areas near retail outlets, including Pavilion Bukit Jalil, to increase foot traffic and conversion.
2. XHS Marketing & KOC Sourcing
XiaoHongShu (XHS) has become a rising platform for lifestyle and home & decor brands:
KOC Collaborations: Micro-influencers produced authentic content featuring More Design’s furniture, styling tips, and in-store experiences.
Targeted Content: Posts focused on home décor inspiration and designer furniture trends to attract niche audiences.
Enhanced Brand Awareness: XHS campaigns amplified More Design’s visibility and credibility in the Malaysian furniture market.
Results Achieved
Marvant’s strategy delivered impressive, measurable outcomes:
Consistent ROAS of 4.5: Every RM1 spent generated RM4.50 in revenue.
Top 10 Google Search Impression Share: More Design ranked among the top 10 for high-intent furniture searches.
High-Quality Leads Generated: Both online and in-store sales increased through targeted SEM campaigns.
Expanded Market Penetration: Pavilion Bukit Jalil branch saw higher traffic, while the brand gained recognition across Malaysia.
Conclusion
The secret behind More Design’s market penetration lies in strategic, multi-channel digital marketing executed by Marvant, specialists in home & decor marketing. By integrating Google SEM, XHS marketing, and KOC sourcing, More Design not only increased sales volume but also solidified its position as one of Malaysia’s top designer furniture retailers.
For home & decor brands looking to boost sales and expand their reach, Marvant’s performance-driven approach offers a proven path to success.